| Case
History: American Forests Historic Trees |
| 2003
Shot Show Award Winning Booth |
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In less than a month, and with minimal budget, Emerson put together
a 12 x 24 booth at the 2003 Shot Show (the world’s
largest outdoor, fishing, hunting, hiking and law enforcement show).
He arranged to have the replica Liberty Bell for
attendees to ring, and the family of WW I hero Sergeant Alvin York
onsite for photo opportunities with attendees. The film "Sergeant
York" (with Gary Cooper) played continuously for attendees
in one section of the booth as well. |
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Through
special arrangements with the Providence Foundation, Emerson acquired
the 250th Anniversary Liberty Bell for use in the Shot Show. Attendees
lined up to ring the bell, cast in the same foundry to the same
specs as the original. The sound carried from one end of the mile-long
show to the other. |
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The booth
was a tremendous draw, and won the top award for the Most
Patriotic Booth (in a mile-long show of million-dollar patriotic
booths!) resulting in a significant amount of
media coverage and new joint venture deals.
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The
sons of World War I Hero Sergeant York created a buzz in the mile-long
show, with attendees and exhibitioners making appointments to come
to the booth. Joint venture deals resulted from several top companies
such as Colt and Remington, as a result of the success of the highly-successful
booth... all done on a shoestring budget. |
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The
surviving sons of WWI hero Sergeant York, George Edward
Buxton York and Andrew Jackson York, with the Most Patriotic
Booth award at the 2003 Shot Show. The booth, designed
by Emerson Brantley, beat out multi-million dollar booths
at the world's largest outdoorsman show. |
Even the
collateral marketing materials featuring Liberty Trees and Sergeant
York became collectible items for months after the show.
Download the Sergeant York Brochure (803K)
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