Our Team
W. Emerson Brantley III, BA, MCL, CME
With an extensive 32-year career in marketing, sales and business funding expertise and over 7500 direct marketing campaigns, Emerson Brantley uses compelling copywriting and direct marketing expertise to pull as much as 11% front-end response results from cold lists; conversion results as high as 74.1%; and up to $1952 per lead (with a $49 entry point!) from his highly-profitable back-end marketing campaigns.These aren't isolated examples. In 2011 for NeuroTraining expert John Assaraf, Emerson overwhelmed their servers with only five days to market a webinar. When the rescheduled webinar ran, 2200 attendees packed the lines (50% of those emailed), 1668 signed on for a free trial and of those, almost 15% bought the paid program offered in the emails and messages Emerson created for the client.
Part of what makes Emerson Brantley unique is his perspective as a marketer: he spent 10 years in direct, face-to-face sales & sales management. Combined with serving on multiple boards of directors in the US and UK, Brantley brings clients an unparalleled understanding of the interrelationship of powerful sales & marketing and quantum business growth. He provides his clients with both direct marketing expertise and strategic business coaching, helping them achieve quantum growth. His results include 1495% annual growth; TWO Inc. 500 listings; successful merger, and three public offerings, including a €132,000,000 IPO).
Emerson Brantley is best-known as creator of the longest-running profitable lead-generating infomercial of all time -- the "Cash Flow Generator" which he originated in 1993 for real estate guru Ron Legrand (Success Development International or SDI). Emerson first wrote the core piece, the lead-generating "special report", and tested it using direct mail and groundbreaking early online marketing (almost a year before the World Wide Web!). Brantley then developed it into the profitable Cash Flow Generator infomercial SDI used to build their customer list to over 200,000. In 2003 Russ Whitney's WIN acquired the Cash Flow Generator, using it virtually unchanged to generate 60,000 new registrants and $6.8 million in new revenue in the first five months alone and estimating a continuous 10,000 new customers a month from the Cash Flow Generator (RUSS.PK 8K SEC filing).Direct marketing campaigns created and managed by Emerson Brantley have generated up to 14% click-thru rates and conversion results as high as 41.55% - 67.8%; increased website traffic to 100,000+ visitors per day; explosive partner programs with over 3400 affiliates; 1792% increased opt-ins; 400% increases in catalog sales; and 298% customer database growth. Using direct response techniques, Brantley's PR campaigns have had 90% industry media pick up and created up to 3000 media events -- in a single weekend.
Emerson Brantley specializes in creating cost-effective, high results direct marketing that drives in more traffic, converts more prospects, and generates more dollars per customer for his clients, helping his clients achieve quantum growth and dominate their national and global markets.
Emerson Brantley
"Conventional wisdom is almost always wrong."
Meet Our Other Team Members... Rud P. Bergfeld, Business Funding Scott Johnston, Member Benefits, Joint Ventures D.C. Hawk, IT & Web Design Management Fred Pollnitz, Art Direction, Web Design C. Charlotte Pollnitz, Search Engine Optimization & Keywords
Copyright 1997-2011 WEB3Direct, Inc.
Homepage I Site Map I More About WEB3Direct I Meet Our Team of Experts I Case Histories I Sample Campaigns I What Our Clients Say
Rock Solid Guarantee I Resources You Can Use I Business Coaching & Onsite Consulting I Let's Explore The Possibilities!
